Sunday, September 25, 2011

The Few. The Proud. The Really Good at Marketing.

The bane of the college student's summer, the internship. While many of my friends and peers slogged through their time in an office building for credit and a little pay, I enjoyed a different environment. My office was not air-conditioned, I had no desk, and my bosses were a little more vocal.
     I spent the last half of my summer at United States Marine Corps Officer Candidate School in beautiful Quantico, Virginia. I can succinctly describe it as the hardest thing I have ever done in my life, the most fun I never want to have again.

The above video does a great job, though, of showing why, despite the difficulty thousands of college students apply every summer. It has been said that our generation is the most service-oriented in American history, that some kids honestly don't know if they want to join the Peace Corps or the Marine Corps.

It is commercials such as this one that understand that desire to serve, to improve, to be something greater, a part of something, and use those sentiments to attain an end. In this case, the spot educates and inspires those like-minded individuals on what they can do if they possess the determination.

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