ADD? More Pills!

It might be the cynical side in me, but while watching Millionaire Match-Maker tonight, a commercial for Intuniv, a new medication for children who have ADHD, came on. It was interesting because I hadn't seen a commercial for an ADD/ADHD medication in a long time, and it raised my eyebrows a little because of the show selection. I mean, let's be honest, when I watch Match-Maker, I know I'm indulging in a bit of trash-TV. I consider it a guilty pleasure, and I know a lot of people who feel the same way. So, that brings us to my point.
Does Intuniv purposely market to the kind of woman/mother who watches that kind of TV? If so... I guess I sort of applaud them for shamelessly picking the correct demographic. What kind of target does that kind of company seek? The Mom who worries if her kid's got ADD, and I apologize for this mindset of mine, but I think that's the sort of adult woman who's watching this stuff at 9pm on a Sunday night. I found the TV spot on YouTube, at 1:07 we see a Mother watching her son do what to me seems like totally normal kid behavior. If I was in a maze at the age of 11 I guess I'd appear like a candidate for an ADD medication as well. The Mom states that the doctor agreed, and then we cut to Happy Family at Breakfast watching the son pack his backpack, then Approving Teacher nods as the son presents a diorama, then karate practice, Happy Family at Dinner, and finally, Happy Family at Board Game Night. The whole commercial seemed so tiredly cliqued that I immiediately didn't take this product seriously. Oh well. I guess my future kids will just have to handle their ADD without a bunch of pills.

Intuniv's official site:
http://www.intuniv.com