Well, here we go, the best day for advertising of the year... And, I think I'll record my thoughts in between commercials. Besides, as a Packer fan I really do not care to pay attention to the game play itself.
The Pepsi commercial, with Elton John. Yeah, little "respect," from me. Although Flava Flave's inclusion definitely salvaged it. I'm really not sure what target they were going for... I'm sure both Flava and Elton cost a mint, and I fail to see the what demographic those two share. Overheard: "I think that Coke must have paid for that Pepsi ad."
Hyundai keeps driving me absolutely nuts. *Disclaimer. Nothing to do with the Veloster commercial* I really hate the fact that Hyundai's look cool now. I miss the days when driving one was a sort of badge of automotive ineptitude. But, those Korean engineers got their shit together. I'll grudgingly admit the Genesis sedan is a sharp looking car. But if you drive one, I will not respect you.
The Bud Light Platinum spot featuring Avicci- Levels was simple and forgettable.. But anyone who frequents bars and clubs will know that song by heart. I bet at least a few avid partiers in every room were nodding along, and one of those is the guy you want, the guy who stands by the bar and orders, "Lemme get, ah, two Heinekens. Thanks, Baby." That guy will probably try Platinum next time. Because the commercial had that song he likes, Bro.
M&M just made a terrible song and fake nudity somewhat appealing. That's all I''ll say there.
Best Buy. Clever, simple, and the people who actually recognized those faces are the people you want to target. They're the ones who are "Can I see with my hands?" people, which is precisely the advantage that Best Buy: Mobile offers. Great spot.
Coke Polar Bears. Massive Fail.
*I stand corrected* the second spot was MUCH better. Cute, funny, not greatly clever but it leaves you with a happy feeling. Which for a brand like Coke, probably all you'll get. It'd take one hell of a commercial for someone to say, "You know what? Screw Pepsi. I'm a Coke guy now."
Chevy Apocalypse.... Wow. Way to play it guys. Damning anyone who drives a Ford? Not necessarily a great way to convert them into Chevy purchasers. Although, it did garner a moderate chuckle from the crowd I'm watching the game with, probably the best of the night thus far... But we're only a few minutes in.
After some contemplation, I still can't get over the diss, with the mid-size truck market not fully recovered from the economic turmoil, I don't think this is the way to guy in order to convert non-Chevy owners.
Bridgestone's tire-football technology was actually pretty funny. Although, I've never understood what their goal is... Like.. Why a commercial for tires? Who plans tire buying decisions using what they see in a commercial. Who exactly is your target market?
GoDaddy, body paint: These are getting old fast. Really, really fast. Who still thinks that going to that website is sexually productive?
Battleship's spot was a generic movie trailer.. So, if you like it, you like it. Really more of an exposure thing. I do know one thing... I will be seeing that. I'm a sucker for guns, the Navy, and aliens.
Budweiser made a very solid play with their Prohibition theme. I think it gets a good vibe out of everyone.
Doritos got a solid laugh with their bribe spot. Everyone likes dogs. And Doritos. And guys acting like guys. I think the kind of people who enjoyed that kind of humor are the kind who like Doritos. I envision if you did a poll, people with bad senses of humor and an affinity for cats aren't the sort who buy them. They probably buy pita chips or something.
GE and Budweiser... Solid combo.
VW and Star Wars... See above. (Solid combo) Although, they are probably getting to a point where they lose some mass appeal through the use of scenes that not everyone is all that familiar with. Some of the people in the room had no clue what was going on. I think that with the new Beetle debuting and no one really being sure if its a chick car, or if the new styling will enlist a male following, they should have focused on just pushing the car out to consumer's eyes.
Okay. Enough for now... I'm getting hungry.
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