Why, yes, I DO like Megan Fox

We all know Facebook makes its money from advertising, and we all know that they've been saving all of the info we ever typed into a comment box or status update since we got an account in high school. And, yet, it is really uncanny their ability to zero in to what I like, and sell me things I already have. Not just products, but a lifestyle, a set of tastes.

Case in point, one of my "interests," is sailing. Its on my profile though it isn't that pertinent to my day to day life. Still, I always see little ads on my screen for sailing schools and sailing products. Going a step further, a few days a go I tweeted about needing a new jacket, and one of my fellow bloggers tweeted me a link to Atlantis Weather Gear, Atlantis.com, which I checked out. Boom. The next time I logged into Facebook, there it was, did I want to "like," Atlantis Weather Gear?


In addition to products, you can see your entire personality represented in things Facebook thinks you should "like." Do I enjoy hunting? I do.. and country music? Yes... Do I want information on a masters in homeland security? You get the point.

What's even better, is now Facebook has joined Spotify, spotify.com, a music sharing application and the result is a live feed of what your friends are listening to, and an opportunity to check out their personal playlists, you can even tailor a radio station, a la Pandora, but with input that it pulls from your page. I've noticed it has the uncanny ability to play exactly what I wanted, and I never really put in too much information.


None of this is necessarily news, most of us have known it occurred, and we've all heard how great, or terrible, this is. I for one, am aloof. If it makes life better, cool. There's nothing on my page everyone doesn't already know about me anyway.